to interviewing a Real Estate Agent
to sell your property.

Choosing the right Realtor for your home can be confusing. It is especially difficult when you speak with several different Realtors, and they all seem so convincing.

There is a way to determine who is the most likely to succeed in getting your price and terms. The key is knowing the right questions to ask. This is particularly important now, considering today’s Market Conditions!

The following list provides you with questions to ask your prospective Realtor. The list will not only help you select the right Realtor, but also get the very best from the one you choose.

1. Do you work as a full time Realtor?
2. Do you have an assistant to see that no details are overlooked?
3. How many potential buyers and sellers do you talk with in a day? A week? A year?
4. In what ways will you encourage other Realtors to sell my home?
5. After you make a property brochure and a flyer on my property, how many copies will be distributed to other Realtors and how often?
6. Do you have references that I may check?
7. Are you associated with a National Referral Network that refers their buyers to you? Can you refer me to the top agent in the town or state where I will be moving?
8. How will you set my listing apart from the crowd, do you have a U.S.P. (Unique Selling Proposition) for marketing my property to Buyers?
9. What is my property worth? What listing price do you recommend? How did you arrive at that price? What will I net in market?
10. . How will you assist in my relocation plans?
11. . How will you assist in my new purchase?
12. . If necessary how will you assist my tenants?
13. . Do you have a written Plan of Action designed specifically to sell my property?

Asking Questions of the Realtor, and evaluating the answers is an excellent way to determine who is the most likely to succeed in getting your home sold. However just as important are answers to the questions you may be asking yourself....

1. Did the Agent explain all of my options in today’s market so that I can make the best decision for me and my family? Decisions like: Should I even sell the property? Is it better to re-finance and if so, what is the break even point?
2. Was the agent a Real Estate Consultant, helping me with my options or just another salesperson wanting another listing at any price without being concerned for my best interest, even if it meant keeping my property.
3. Was what the Agent had to say truthful, honest and in my best interest-or just the same hype, hi-pressure and personal promotion of we’re the best, biggest fastest, we can get you the most or even more money, I have a buyer now.
4. Did the Agent have a true marketing plan and a unique selling proposition that will attract qualified buyers to my property? What was it?
5. Did the Agent have a U.S.P. for my home. One that would answer a qualified buyer question of, “Why should I buy, or even look at your home as opposed to any other home, or anything else I could do.”